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“Advanced” is the key word in Hospitality Revenue Management.
This isn’t your mother’s Revenue Management program, that’s for sure. What does eCornell’s new certificate program Advanced Revenue Management: Pricing & Demand Strategies have that other programs...
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Invitation to eCornell’s Cocktail Reception at the HR in Hospitality...
Network with members of the eCornell team, as well as faculty from Cornell University’s School of Hotel Administration and School of Industrial & Labor Relations. Tuesday, February 28 5:30pm –...
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“He scares me to death. That’s why I’ve asked him to be my mentor”
Think of the classic mentor/protege relationship. Your mind may conjure up images of the benevolent, caring tutor and the eager, receptive student in a perfect give and take. A friendly, healthy...
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Actual Human Beings Now Booking Travel
How do you explain a 10% bump in leisure and business travel booked through traditional agencies that are staffed by real people? Two reasons: 1. Emerging from the wreckage of the global recession, the...
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Does Pinterest Work for Hospitality?
The jury’s still out on whether Pinterest is the new Facebook. But note that in a mere 9 months, Pinterest went from 50,000 users to 17 million, where it took Facebook 16 months to get there. Whether...
View ArticleThe Best Way to Handle Variable Pricing?
Broadway-style. In hospitality, a huge part of successfully managing revenue lies in striking that perfect balance between price, inventory/availability, demand–and, of course, anticipating buying...
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5 Tips on How to Look [And Act] Like a Leader
You have the education, the skills, the experience, the courage and insight to lead. But leadership is about many things, and a big part of what makes a leader is appearance. It might sound...
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Mentorship Redux
Think of the classic mentor/protege relationship. Your mind may conjure up images of the benevolent, caring tutor and the eager, receptive student in a perfect give and take. A friendly, healthy...
View ArticleeCornell Success Stories: Ted Teng, CEO, The Leading Hotels of the World
Ted Teng is CEO of Leading Hotels of the World. eCornell’s online courses remain central to professional development programming at LHW’s Leading Learning Institute, which offers training...
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Social Media, OTAs and New Distribution Channels
by Chris Anderson Here’s the summary from a paper I co-wrote with Jay Hubbs, Vice President, Regional Sales, ReviewPro entitled The Ever Evolving Distribution Landscape – A Focus on Emerging Channels:...
View ArticleHow Tech and Social Media Now Drive the Travel/Hotel Industry
by Chris Anderson [youtube https://www.youtube.com/watch?v=k0LfKwf-Twc] I was in NYC last week, along with Hotel Administration Dean Michael Johnson, to present my new research on how travel review web...
View ArticleThe Billboard Effect
by Chris Anderson http://youtu.be/GNs17hjUx54 In this interview with VTV, I discuss the results of a research study called “The Billboard Effect”, conducted in partnership with JHM Hotels and Expedia....
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The Pricing Power of User Reviews
A cool article and interview by Patrick Mayock at HotelNewsNow.com on how online reviews and ratings can influence pricing and yield strategies. “Users are communicating with lots of social content,...
View ArticleEmerging, Evolving Channels Are Where It’s At Right Now
by Chris Anderson HotelNewsNow’s Stephanie Wharton interviewed me for this piece on emerging channels. A few highlights: As of May, New York has seen a $33 increase in ADR, while Dallas and Atlanta...
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Communicating in Circles: Why This is Good for You
Within the last ten to fifteen years, new media channels have exploded into the daily lives of the hospitality consumer. There are now dozens upon dozens of new ways in which we can communicate with...
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The Whys for Buys: Getting the Information You Need
Demographic information from convention and visitors bureaus, third-parties, or even your own central reservation system is easily accessible, but doesn’t give you a good picture of the nuances of your...
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What Defines Your Brand?
If you find developing the new media marketing strategy for your company frustrating and difficult, you aren’t alone! Many times, the information at your disposal is imperfect and not fully complete....
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What’s in Store for Hotels in 2013
Recently, the team at Web in Travel asked Sabre Hospitality President and General Manager, Felix Laboy, for his 2013 reflections and predictions. Felix has also appeared in eCornell’s Ask the Expert...
View ArticleIncrease Your Brand Site Bookings with The Billboard Effect
When it comes to online distribution, hotels typically prefer to sell rooms through their own websites. Third-party sites, particularly those of online travel agents (OTAs), tend to be seen as...
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Demand Management: A Deep-Dive
Success in the hotel business hinges on getting demand management right. It’s a key driver in hotel operations, revenue optimization and overall customer experience. Today we give you an entire...
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Customer Engagement Touchpoints
This week’s theme on the Hospitality Blog is customer engagement. Here is a section taken directly from my eCornell course Hospitality Demand Management with New Media Marketing. Using the customer...
View ArticleThe Impact of Social Media on Lodging Performance
Social media has an increasingly important role in hospitality, including guest satisfaction and process improvement. However, one of the more intriguing aspects of social media is their potential to...
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Dynamic Content Personalization: Hoteliers’ Powerful New Tool to Maximizing...
Traditionally, hotel and resort websites have served the same content to all site visitors regardless of their preferences, demographics, past booking behavior, or even geographic location. Today,...
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Mastering the Hotel Marketing Ecosystem at the Property Level [archived webinar]
Today’s hotel visitors have never been more connected. With multiple devices and countless online resources to consult during each phase of the guest lifecycle – from the point they make their booking...
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